MARKETING for Real Estate Developers
and Agencies

We build marketing and sales systems that help real estate developers attract and convert European investors.
Not just leads — real transactions.

WHAT WE DO

We design and execute your European go-to-market strategy based on data, not assumptions.
We don’t build on top of guesswork.

We start by auditing your current situation and identifying exactly where your sales process is breaking.
Our scope includes:

    • Market entry & positioning: Definition and implementation
    • Localization per country: Brand Assets ( web creatives and digital presence)
    • Lead Acquisition Strategy (Digital performance marketing)
    • Sales Enablement -> Conversion systems (online + offline)

Our Wining System

  • 01
    Audit
  • 02
    Localization
  • 03
    Lead Digital
    acquisition: Marketing
  • 04
    Conversion
    (online + offline): Sales
We analyze your product, market fit, and current strategy :
a. Assets: Web, channels( whatsapp, forms), Ads and creatives
b. Advertising: marketing campaigns performance, set up and platforms
c. Communication: Tone, language, culture adapting
d. Mystery shopping
We adapt your messaging, offer, and positioning per country.
We generate qualified investor leads.
We maximize efficiency across social media acquisition platforms and search engines.
We automate the lead qualification process.
A/B testing.
Content creation.
Influencers, brand advocates, testimonials, reviews and User Generated Content (UGC).
We turn interest into real transactions.
We review and optimize the sales process.
We organize private events.
We manage trade show and exhibition presence.
We execute ad hoc actions targeting the ideal investor.
Tokenization
Chatbots

REAL ESTATE AGENCIES AND DEVELOPERS

Why most real estate companies fail in Europe:

  • They don’t know if the marketing they are doing is good and optimize.
  • They treat Europe as one market
  • Their messaging doesn’t resonate locally
  • They generate leads that never convert
  • They rely only on ads, without a sales system
  • They don’t know how to leverage events, fairs, and local presence

WHY ICED IS THE BEST OPTION FOR ME?

Real estate specialists

We’ve worked with 100+ real estate projects, so we understand what actually drives investor decisions.

Built around investor behavior

We don’t guess. We structure your positioning and funnel based on how European investors evaluate opportunities.

True localization across Europe

We use local, native teams to adapt your offer to each market — not just translate it.

Performance mindset from top tech companies

Our team brings acquisition and growth strategies used inside companies like Meta and Google.

Online + offline conversion system

We don’t just generate leads — we connect digital demand with real-world opportunities (events, fairs, meetings) to close deals.

Audit-first approach

We don’t make promises before understanding your situation


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Current Clients
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years of experience
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awards winning
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Offices Worldwide

TEAM

ICED was founded in 2015 by a former Google professional with over 11 years of experience in high-performance digital acquisition and international market expansion.

Since then, we have worked with 100+ real estate projects, including collaborations with some of the largest players in the industry.

This is not a junior agency structure.

You work directly with senior operators who understand both:

  • How real estate investors make decisions
  • How to build acquisition systems that actually convert

Our team combines:

  • Real estate specialists with deep industry experience
  • Former Meta & Google professionals in performance marketing
  • Local experts across key European markets

We operate with a high-touch approach:

  • Direct access to the team
  • Fast decision-making
  • Always-available mindset during
No layers. No delays. No account managers slowing things down.

[ testimonials ]

What People Say

"You will never fake the feeling of being in such a place. The live minimalism base on the natural materials & alive unprocessed."
Anna Paulina
Client of Company
"You will never fake the feeling of being in such a place. The live minimalism base on the natural materials & alive unprocessed."
Pablo Gusterio
Client of Company
"You will never fake the feeling of being in such a place. The live minimalism base on the natural materials & alive unprocessed."
Kristina Lee
Client of Company

TAKE THE NEXT STEP NOW:

You’ve already invested in marketing.
If you’re not seeing results or have doubts, something is broken.

We offer a free preliminary audit to identify exactly what’s holding your sales back.

No fluff. No commitment. Just clarity.

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    Get in touch

    OUR ADDRESS:

    Sarria Forum Building, Can Ràbia Street, 3-5, 2nd Floor, Barcelona, Spain

    OUR MAILBOX:

    info@iced.agency