European Real Estate Market Entry Consulting SysteM
At ICED we help real estate companies reach European property investors the right way. With more than 11 years of experience and a team coming from leading global tech companies, ICED designs structured systems to attract and convert qualified European property investors. We do not sell ads. We do not organize events. We build European investor acquisition systems.
Expert-Driven
Digital Marketing
Since 2015, ICED has been helping businesses transform their digital marketing through elite strategies and expert insights. With a team drawn from the top ranks of Google, Facebook, Amazon, and other tech giants, we bring unmatched expertise and innovation to the table."
Meet Our Founder
Arantxa Beltran del Toro is the visionary founder of ICED, a leading digital marketing agency renowned for its innovative and results-driven approach. With a background working for industry titans like Google and Amazon, Arantxa brings extensive experience in digital strategy, lead generation, and e-commerce optimization to the table. Under her leadership, ICED has grown into a trusted partner for high-profile clients, including letgo, Hawkers, and Domestika, helping them scale globally with cost-effective, cutting-edge marketing solutions.
Our team is digital native and has worked for companies like;
Who Is Behind ICED?
ICED provides structured consulting for international real estate companies entering European markets. We help generate high-quality European property leads and convert qualified investors into clients. in the WHO WE ARE page:: let's change the current text under who si behing ICED for the one below:
Founded by former Big Tech professionals, our team brings insider experience from companies such as Google, Meta, TikTok, Amazon, and Emaar — translating global best practices into measurable, scalable growth.
1. European Market Audit
Before any execution, we evaluate whether your project is commercially viable in specific European real estate markets.
Includes:
This ensures strategic clarity before capital allocation.
2. Market Localization
Successful European real estate marketing requires adaptation.
We localize:
For UK investors, German planners, Southern European lifestyle buyers, and Eastern European growth investors.
3. Property Lead Generation System
We design multi-channel European real estate lead generation systems including:
The objective is not traffic.
The objective is conversion-ready European demand.
4. Physical Conversion in Europe
Once demand is validated digitally, we activate physical conversion channels:
Physical presence is aligned with the digital acquisition strategy.
The Problem
(What happens when Real Estate Companies expand invernationaly)
Many international Real Estate companies attempt to enter Europe by:
- Translating materials instead of localizing them
- Using intermediaries that understand the language but not the investor culture
- Focusing on volume instead of investor qualification
- Treating Europe as a single homogeneous market
The Result
(What the Real Estate players suffer)
- High lead numbers.
- Low trust.
- Weak conversion, High Qualified CPL
The REAL Solution
(We make sure to address)
Provide the expected information to the potencial client
- 1. Cultural and language alignment
- 2. Capital protection positioning
- 3. Credible market entry strategy
- 4. Regulatory and Tax Clarity
Our Clients
(Who are they?)
- Developers
- Real estate investment firms
- Brokerages
- Master agents
- Investment Funds
- International property operators
Why Top Brands Work With ICED
- Our team brings together elite-level talent from the world’s most influential tech companies to deliver:
- Enterprise-level strategy with startup agility
- Digital experiences that are designed for people and built for AI
- Ongoing innovation in how brands show up across all search and digital touchpoints
Our Track Record
$400M+
in digital ad spend managed
+100
in-depth
digital audits
completed
89 websites optimized
for AI-readiness
and
generative engine visibility
Over 150
satisfied clients in the
past 9 years
Native team members
across Europe, USA,
and
Middle East
Need a Future-Ready Digital Strategy?
Let ICED help you build a smarter, faster, and AI-optimized digital and physical presence.
- +34 626 501 914
- info@iced.agency
- Barcelona, Spain
Frequently Asked Questions (FAQ)
1. What services does ICED Agency offer?
Strategic international real estate consulting for companies expanding into Europe. Generate and convert qualified European property buyers and investors.
2. Is ICED experienced with Real Estate?
Yes we are leaders in the European markets, with a native and experienced team in the real estate sector. That is why we can be your best partner in Europe.
3. Where is ICED based?
4. Why is ICED a leader in performance marketing?
Ready to Elevate Your Digital Marketing? Let’s Connect
Reach out to us on WhatsApp for quick and direct support. We’re here to help you with all your inquiries