Get actionable insights and uncover inefficiencies with ICED’s professional audits. This one-time service is a game changer. Even if you have an internal team or an agency managing your campaigns, it will help them identify how to reach peak efficiency.
Overview:
Our comprehensive audits help businesses uncover hidden inefficiencies, identify manual errors, and eliminate resource bottlenecks. With customized, data-driven insights, we help you optimize your digital marketing strategy for maximum return on ad spend (ROAS).”
1. What is a digital marketing audit?
A digital marketing audit is a comprehensive, independent review of your marketing strategy, campaigns, analytics, and performance. At ICED Agency, we uncover wasted ad spend, identify growth opportunities, and provide an unbiased assessment of whether your current marketing agency or team is delivering results.

If you’re unsure whether your marketing budget is being spent wisely, an audit helps you:

  • Verify the efficiency of your agency or team
  • Benchmark against competitors in your industry
  • Identify gaps in tracking, targeting, and campaign execution
  • Discover new opportunities to improve ROI

For many clients, audits quickly uncover tens of thousands in wasted spend or missed revenue opportunities.

Our audits are conducted by ex-Google, Meta (Facebook), and Amazon specialists with hands-on experience managing over $400 million in digital ad spend worldwide. You won’t get automated reports or junior consultants—you’ll get senior-level expertise and a detailed manual review.

We take a 360-degree approach and evaluate:

  • Paid advertising (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)
  • SEO and website performance (speed, mobile UX, conversion paths)
  • Analytics and tracking setup (Google Analytics, Tag Manager, events)
  • Content marketing and funnels
  • Marketing technology stack (CRMs, automation, integrations)
  • Competitor benchmarking

Most audits are completed in 2–4 weeks depending on the complexity of your campaigns. You’ll receive a full written report plus a live presentation of findings and recommendations.

You’ll get a detailed, easy-to-understand report that includes:

  • Campaign performance breakdowns
  • Tracking & measurement health check
  • Competitive benchmarks
  • A prioritized action plan with recommendations to improve ROI
  • A live session with our experts to review results and answer questions

Our audit pricing is customized based on your company size, ad spend, and marketing complexity. Most businesses see the audit pay for itself quickly by identifying wasted spend and missed opportunities.
👉 Contact us for a quote tailored to your business. We start at 300€

Yes. While we serve clients worldwide, we also specialize in Digital Marketing Audits by City or Region, giving local businesses the chance to compete globally. We can run the entire audit remotely or meet in person depending on your location.

Yes. After the audit, you can choose to:

  • Have your internal team or current agency apply the changes
  • Partner with ICED Agency for hands-on optimization and ongoing management

We’re flexible—our goal is to make sure you have a clear roadmap to better performance, regardless of who executes it.

We stand behind our work with a 100% satisfaction guarantee. If you’re not happy with the insights or value provided, you’ll receive a full refund*.
*This must be justified legally and objectively

ICED Agency provides professional digital marketing audits, serving businesses internationally. Whether you want to review your agency’s performance, optimize your campaigns, evaluate your internal team or increase ROI, our expert team can help.